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	<title>Comments on: Beat &#8216;Em Up Sales Numbers</title>
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	<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/</link>
	<description>Insights into the development of beat &#039;em up games.</description>
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		<title>By: Dave Freeman</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-6957</link>
		<dc:creator>Dave Freeman</dc:creator>
		<pubDate>Thu, 13 Dec 2012 00:02:20 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-6957</guid>
		<description><![CDATA[I know just the Humble Bundle with Shank in it sold over 400,000 copies. Sales figures are difficult to find meaning in now that so much exists only in digital sales, playing by the new rules growing there.]]></description>
		<content:encoded><![CDATA[<p>I know just the Humble Bundle with Shank in it sold over 400,000 copies. Sales figures are difficult to find meaning in now that so much exists only in digital sales, playing by the new rules growing there.</p>
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		<title>By: &#8220;Watch &#8216;Em Ups&#8221;: Sucking The Meaning Out Of Action Games &#171; Aztez Development Blog</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-5715</link>
		<dc:creator>&#8220;Watch &#8216;Em Ups&#8221;: Sucking The Meaning Out Of Action Games &#171; Aztez Development Blog</dc:creator>
		<pubDate>Fri, 27 Jul 2012 04:26:50 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-5715</guid>
		<description><![CDATA[[...] me that they feel like I&#039;m picking on it), I do NOT consider God Of War a watch &#039;em up. Like I&#039;ve said before, I adore the God Of War games and I find them plenty interactive. I simply used the game to [...]]]></description>
		<content:encoded><![CDATA[<p>[...] me that they feel like I&#039;m picking on it), I do NOT consider God Of War a watch &#039;em up. Like I&#039;ve said before, I adore the God Of War games and I find them plenty interactive. I simply used the game to [...]</p>
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		<title>By: Ben Ruiz</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-4163</link>
		<dc:creator>Ben Ruiz</dc:creator>
		<pubDate>Thu, 19 Apr 2012 21:14:10 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-4163</guid>
		<description><![CDATA[Okay, I totally see what you&#039;re saying.

Maybe it&#039;s inappropriately lofty, but I feel like we&#039;re entitled to the same large pool the big dogs are, which is I&#039;m okay using an average skewed way towards the top. So I&#039;m certainly not expecting millions of people to buy this game but because of my own personal standards, I&#039;m (not to invoke an awful cliche) shooting for the stars on principle.

It&#039;s this kind of superfluously positive thinking that keeps me going. Haha!]]></description>
		<content:encoded><![CDATA[<p>Okay, I totally see what you&#8217;re saying.</p>
<p>Maybe it&#8217;s inappropriately lofty, but I feel like we&#8217;re entitled to the same large pool the big dogs are, which is I&#8217;m okay using an average skewed way towards the top. So I&#8217;m certainly not expecting millions of people to buy this game but because of my own personal standards, I&#8217;m (not to invoke an awful cliche) shooting for the stars on principle.</p>
<p>It&#8217;s this kind of superfluously positive thinking that keeps me going. Haha!</p>
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		<title>By: Hamish</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-4096</link>
		<dc:creator>Hamish</dc:creator>
		<pubDate>Wed, 18 Apr 2012 13:52:46 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-4096</guid>
		<description><![CDATA[Mmm, well, it looks like this is an inescapable problem, but here it is anyway.

Stats on sales of games are most likely to be found/hosted by fans of the games.

A game with a small number of fans is less likely to have stats on its sales available.

A game with a small number of fans is likely to have sold fewer copies anyway.

Therefore, all available stats will be the stats of games that sold a lot of copies.

Therefore available stats will make it look as though the average game is very popular. If you had ALL the stats you ever wanted, the average would be brought down.]]></description>
		<content:encoded><![CDATA[<p>Mmm, well, it looks like this is an inescapable problem, but here it is anyway.</p>
<p>Stats on sales of games are most likely to be found/hosted by fans of the games.</p>
<p>A game with a small number of fans is less likely to have stats on its sales available.</p>
<p>A game with a small number of fans is likely to have sold fewer copies anyway.</p>
<p>Therefore, all available stats will be the stats of games that sold a lot of copies.</p>
<p>Therefore available stats will make it look as though the average game is very popular. If you had ALL the stats you ever wanted, the average would be brought down.</p>
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		<title>By: Ben Ruiz</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-4050</link>
		<dc:creator>Ben Ruiz</dc:creator>
		<pubDate>Tue, 17 Apr 2012 17:06:30 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-4050</guid>
		<description><![CDATA[I wish I could. The thing is, there are some sites out there that make educated guesses for you on the unit performance of specific titles; I scraped them to find the numbers in this article. But the further back you go and the more obscure the game gets, the less likely there is to be any kind of sales information. My point is, most of the games on the list are total question marks. They&#039;re either too old, too irrelevant, or were just straight coin-op games where there is no such thing as units sold. :(

I suppose the thing I was trying to learn is &quot;how large is the pond that I&#039;m about to drop a hook into?&quot; I like the idea of knowing that if I push a beat &#039;em up to market that sells 500k units, that I only tapped into roughly 1/4th of the demographic. Why? How? Etc. I realize this is REALLY clumsy math, but it&#039;s the best I can do given the information I have, and given the brain I have, too. Haha! Math and I are not the strongest allies.

And I&#039;m not quite sure what you mean by &quot;it’ll seem as though games-that-are-like-your-game are more popular than they really are, right?&quot; Can you clarify?]]></description>
		<content:encoded><![CDATA[<p>I wish I could. The thing is, there are some sites out there that make educated guesses for you on the unit performance of specific titles; I scraped them to find the numbers in this article. But the further back you go and the more obscure the game gets, the less likely there is to be any kind of sales information. My point is, most of the games on the list are total question marks. They&#8217;re either too old, too irrelevant, or were just straight coin-op games where there is no such thing as units sold. :(</p>
<p>I suppose the thing I was trying to learn is &#8220;how large is the pond that I&#8217;m about to drop a hook into?&#8221; I like the idea of knowing that if I push a beat &#8216;em up to market that sells 500k units, that I only tapped into roughly 1/4th of the demographic. Why? How? Etc. I realize this is REALLY clumsy math, but it&#8217;s the best I can do given the information I have, and given the brain I have, too. Haha! Math and I are not the strongest allies.</p>
<p>And I&#8217;m not quite sure what you mean by &#8220;it’ll seem as though games-that-are-like-your-game are more popular than they really are, right?&#8221; Can you clarify?</p>
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		<title>By: Hamish</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-4047</link>
		<dc:creator>Hamish</dc:creator>
		<pubDate>Tue, 17 Apr 2012 15:59:44 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-4047</guid>
		<description><![CDATA[Sure, sorry, I can deffo understand you not wanting to make a comprehensive study. How about taking a random sample though? Look at the list I posted, get some random numbers (as many or few as you like), check out the games at that index in the list.

Sorry to be demanding, but I just don&#039;t see anything that you learn from the 2.2million number. I mean obviously, if you select the most popular games-that-are-like-your-game and draw any impression from them, it&#039;ll seem as though games-that-are-like-your-game are more popular than they really are, right?]]></description>
		<content:encoded><![CDATA[<p>Sure, sorry, I can deffo understand you not wanting to make a comprehensive study. How about taking a random sample though? Look at the list I posted, get some random numbers (as many or few as you like), check out the games at that index in the list.</p>
<p>Sorry to be demanding, but I just don&#8217;t see anything that you learn from the 2.2million number. I mean obviously, if you select the most popular games-that-are-like-your-game and draw any impression from them, it&#8217;ll seem as though games-that-are-like-your-game are more popular than they really are, right?</p>
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		<title>By: Ben Ruiz</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-4022</link>
		<dc:creator>Ben Ruiz</dc:creator>
		<pubDate>Tue, 17 Apr 2012 07:55:06 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-4022</guid>
		<description><![CDATA[I shouldn&#039;t have! I simply forgot about it. Will add!]]></description>
		<content:encoded><![CDATA[<p>I shouldn&#8217;t have! I simply forgot about it. Will add!</p>
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		<title>By: Ben Ruiz</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-4021</link>
		<dc:creator>Ben Ruiz</dc:creator>
		<pubDate>Tue, 17 Apr 2012 07:54:40 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-4021</guid>
		<description><![CDATA[Response doesn&#039;t always correlate to the bottom line, though! Obviously the vanguard of journalists saw it for what it was but as soon as it was beyond them, things got wacky tobaccy. How many people do you know that like the game? Even amongst my heavily gaming developer friends, I know ONE other person. Obviously I don&#039;t represent all gamers but online discussion amongst players (not journos) mirrors the notion that Bayonetta is a pleasure so guilty it&#039;s stealthy. Metacritic is great, sales are great, yet no one knows anyone who bought the fucking game. It&#039;s fascinating.

And I see what you&#039;re saying about a representative market slice but I&#039;m only picking on the big dogs because I only have so much time. And trying to make rudimentary guesses by measuring the relatively large group of people who throw their money at the AAA entries in the genre is a better exercise in my mind than I don&#039;t know, not. But I don&#039;t typically think like this, so if there&#039;s a better way to stab in the dark and what we stand to gain then I&#039;m all ears...provided it won&#039;t take an unbelievable amount of time (like playing and studying and researching all of the beat &#039;em ups from the last x years).]]></description>
		<content:encoded><![CDATA[<p>Response doesn&#8217;t always correlate to the bottom line, though! Obviously the vanguard of journalists saw it for what it was but as soon as it was beyond them, things got wacky tobaccy. How many people do you know that like the game? Even amongst my heavily gaming developer friends, I know ONE other person. Obviously I don&#8217;t represent all gamers but online discussion amongst players (not journos) mirrors the notion that Bayonetta is a pleasure so guilty it&#8217;s stealthy. Metacritic is great, sales are great, yet no one knows anyone who bought the fucking game. It&#8217;s fascinating.</p>
<p>And I see what you&#8217;re saying about a representative market slice but I&#8217;m only picking on the big dogs because I only have so much time. And trying to make rudimentary guesses by measuring the relatively large group of people who throw their money at the AAA entries in the genre is a better exercise in my mind than I don&#8217;t know, not. But I don&#8217;t typically think like this, so if there&#8217;s a better way to stab in the dark and what we stand to gain then I&#8217;m all ears&#8230;provided it won&#8217;t take an unbelievable amount of time (like playing and studying and researching all of the beat &#8216;em ups from the last x years).</p>
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		<title>By: Ben Ruiz</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-4017</link>
		<dc:creator>Ben Ruiz</dc:creator>
		<pubDate>Tue, 17 Apr 2012 07:06:48 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-4017</guid>
		<description><![CDATA[Hey thanks! I love these reports. Unfortunately, it&#039;s not super insightful in this case. It does reinforce that their are a lot of action gamers out there, but that&#039;s a pretty fair assumption. In any case, thanks for the link!]]></description>
		<content:encoded><![CDATA[<p>Hey thanks! I love these reports. Unfortunately, it&#8217;s not super insightful in this case. It does reinforce that their are a lot of action gamers out there, but that&#8217;s a pretty fair assumption. In any case, thanks for the link!</p>
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		<title>By: Ben Ruiz</title>
		<link>http://aztez.com/blog/2012/04/16/beat-em-up-sales-numbers/#comment-4016</link>
		<dc:creator>Ben Ruiz</dc:creator>
		<pubDate>Tue, 17 Apr 2012 06:59:58 +0000</pubDate>
		<guid isPermaLink="false">http://aztezgame.com/?p=1010#comment-4016</guid>
		<description><![CDATA[Ah. Added.]]></description>
		<content:encoded><![CDATA[<p>Ah. Added.</p>
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